The internet and smartphones have made video content ubiquitous and accessible. In order to interact with your customers, you have to shoot a lot of videos. Let’s talk about connecting with your audience, some ideas for videos, and how to make your videos stand out.
Find your audience
You want your video to be seen by people who are interested in buying or selling a home. Platforms like Facebook, Instagram and YouTube have a lot of users.
Make your videos attractive by putting interesting images and hooks first. Many people stop looking after a few seconds if they are not interested.
For Facebook and Instagram, design your video to be viewed without audio. Most users don’t automatically use audio on these platforms. Use Facebook’s auto-caption feature, as research has shown that users interact more with videos with captions.
For YouTube, create longer videos with search optimized wording. For example, many people search for informational videos with the word “beginner” in the title.
Use specific hashtags to direct people to your content. You don’t want to just tag your posts with “#realestate”. Make it more specific by including the name of your city. While more specific hashtags limit users, users who find your content are more likely to engage with it.
Real estate video ideas
Great videos start with great ideas. These ideas can be approached from different angles and reused to get the most out of them.
Here are some great ideas to help you get started making videos.
1. Introductory video: introduce yourself to your audience
2. Video FAQ: answer frequently asked questions about real estate
3. Neighborhood visits: Take potential customers to a neighborhood you know well.
4. Home Visits / Property: Present a property for sale
5. Ask Me Anything (AMA) Videos: Live stream to Facebook, YouTube or Instagram and answer your followers’ questions
6. A day in the life: create a video showing the amount of work you put in to earn your commission
7. Testimonials: compile videos of satisfied customers talking about their experience with you
Tips to make your videos stand out
With the endless amount of content online, standing out is very important. Follow these tips to get additional subscribers and keep them engaged.
Make a plan
Set up a content schedule a month in advance with a content plan. Script content, rehearse your videos, edit them and publish them.
Get the right gear (and learn how to use it)
To make your videos really stand out, you’ll need the equipment, software, and the know-how to use them. Here’s what you can consider investing in:
– Tripod (with smartphone mount)
– Luminous ring
– Editing software
– Lighting kit
– Digital SLR camera
The costs can add up and there is a definite learning curve. If you have someone in your network with video experience, consider asking for their help.
Show your personality
Use these videos as an opportunity to show who you are, showcase your real estate knowledge, and build confidence. Be friendly and engage with them while being professional.
Show customers why your content matters through the value of your unique information, storytelling, perspective, and humor.
To connect, visit RocketPro.com/RealEstate.