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This is an extremely competitive industry, so real estate agents must constantly find new and innovative ways to differentiate themselves, which has been particularly true over the past year.

The turbulent market of 2020 has forced real estate agents across the country to take a step back and examine the habits and practices that are helping them get and stay ahead of their competition. Homesnap recently spoke with a number of top performing agents about how they are handling today’s post-COVID real estate market and the tools and practices they are using to stay on top of their competition.

Here are five ways agents can differentiate themselves:

1. Use CRM and Shortcuts to stay in touch and track customers.
RE / MAX Capital Realty Broker / Owner Kendall Bonner and Windermere Realty Trust Certified Broker Sarah Renard both share their perspectives on how to stay in touch with clients. They stress the importance of using a CRM tool to track awareness and follow-up.

“I started to use CRM to organize and prioritize my follow-up. It’s not the first call that’s the real challenge, it’s the constant follow-up with people. I use Follow Up Boss to remind me who to call, when to call them, and what to talk to them about, ”Bonner explains. “The second step was to create templates and shortcuts. I use templates in my CRM and shortcuts on my iPhone to quickly send commonly used messages. It was definitely a “little” thing that saved me a lot of time. Because I personalize these automatisms, nobody knows that it took me five seconds and three clicks to send them their personal message!

“I worked really hard to keep my CRM up to date and check it every day. Windermere has a really good CRM service where you can set how often you want to speak to customers and a reminder will appear indicating who you need to register with that day, ”says Renard. “I try to make five keystrokes every day, whether it’s sending them a handwritten note, checking in via text, or calling or checking their social media to see what they’ve been up to and if there’s anything. something I can talk to them about. . “

2. Focus not only on your reputation with customers, but also within the industry.
Agents tend to focus more on their reputation and relationships with their clients, but building lasting relationships with other real estate professionals can help generate more business and simplify day-to-day work. Renard explains how this has been the biggest lesson she has learned so far.

“I think one of the biggest keys to success is having really strong relationships with other people in the industry. It’s not just about having a good reputation with your customers so that they refer you to your friends and family, but it’s also about focusing on relationships with the industry, ”explains Fox. “Cooperating agents are so important – when they see your name on a list or an offer, you want them to be excited to work with you. “

“In addition, it is important to have good mortgage brokers that you can refer your clients to, to know who your trusted lenders are who have solid funding with a quick close, and finally to have a good rolodex from. contractors so that when you need an inspection or your buyers and the seller need a quick fix, you have people you can call who will answer the phone, ”Renard adds. “Having these relationships is not only a selling point for buyers and sellers to work with you, but it also makes your day-to-day life a lot easier. “

3. Personalized video messages can be quick, easy, and effective.
Authentic, personalized video is extremely effective for real estate marketing because it can help build and maintain personal relationships and connections.

“I am using a program / application called BigVu to record and write commonly used video messages. However, when I save them I use the name of the person! So again, I don’t have to think too much about what I’m going to say because it’s already scripted, but it’s personalized with that person’s name, ”Bonner explains. “I am now efficient, automated and personal! Win, win, win!

4. Remember your importance to the community.
While platforms like Homesnap help agents stay connected, it’s easy to feel isolated while working from home and communicating only virtually. Racheallee Lacek, REAL ESTATE AGENT with Piatt Sotheby’s International Realty spoke about the importance of focusing on your community and offering support where you can.

“The sense of community is an important goal this year. Agents bring families and communities together, and a sense of support for others has become the foundation of our business, ”explains Lacek. “Even though we have to do it virtually, we still want to bring a sense of community. To accomplish this, we’ve focused a lot of our marketing on people, which includes branding, personalized note cards, as well as agent features in local posts. We also organize virtual meetings and networking events at least three times a week.

5. Hard work, discipline and dedication pays off.
Success doesn’t come without getting to work. Deepak Hemrajani, Broker and Founder and CEO of The DH Citadel Real Estate, explains how his passion for real estate has helped him stay ahead of the competition and love the job he does every day.

“I am passionate and obsessed with what I do, I feel like I haven’t worked a day in my life,” says Hemrajani. “I believe in hard work, discipline and dedication. To be successful you need to apply these traits to your daily life, and I try to spend time with people who inspire me to do more.

Although the past year and a half has been an eventful time for real estate, the market remains very active. Homes continue to sell at historically high rates, but agents remain nervous, wondering when a downturn could occur. No one is sure what to expect in the coming months, but agents can take the tips above into account to beat the competition and become the top performing agents themselves.

For more information, please visit www.homesnap.com.

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