It’s time to trade those sweatshirts for “real” clothes. But what constitutes professional attire now? If you’re confused by the rules or just want to spruce up your wardrobe, here are some things to consider to stay on the safe side of the casual.

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Have you heard the joke about the real estate professional who spent a year holding Zoom meetings and never wearing suits – or shoes, for that matter? For many of us, that describes most of the past year, a time when business casual meant putting on a “real” shirt with pajama pants and calling it a day.

Whether you started your real estate career during COVID or moved your existing business online, you might be wondering what work clothes look like now. Can you wear a hoodie to a registration appointment? Can you wear sneakers to an open house? Do you need to go back to pre-COVID work clothing or are there new standards you should be following?

Has your casual business gone too far?

One of the lasting effects of more than a year of working from home may be that business casual will be more relaxed than ever in the years to come. While some people are excited to return to a dressier lifestyle, many others have chosen to change the way they think about dressing for the office.

If you’re confused about the rules or just want to reconsider the way you dress for work, here are some things to think about to stay on the safe side of casual.

1. Dress for your market

Different markets have different ideas about what constitutes dressy and professional. Coastal areas and resorts can have a more relaxed vibe, even for formal and business occasions. Customers in urban areas may expect you to dress more professionally, while those in high-income suburban enclaves may favor a flashier style.

Customers in the south can expect a dressier style than those in the upper Midwest. East Coast clients may have different conceptions of professionalism compared to West Coast clients. Understand what is expected in your area when building your work wardrobe.

2. Dress for your age

If you are a young agent, you may need to dress a little more to make a professional impression. However, unlike your older counterparts, you can probably get away with some fun casual touches in your work outfit.

If you are an older agent, your business attire may seem old-fashioned or too difficult, especially for younger clients. While you don’t want to constantly keep up with the latest trends, make sure you dress for today’s professional landscape and not the one that existed 20 or 30 years ago.

3. Dress for your niche

If you are working with investors and business clients, you will probably want to convey a more upscale professional image through the way you dress.

If you work with farm and land lists, you won’t score a point showing up in high heels and impractical work clothes. Make sure you dress for the demands of your day and the tasks you need to accomplish.

4. Work with a shopper or a subscription box

You don’t have to be a Kardashian to have a professional stylist on your team. If it’s been a while since you’ve updated your professional wardrobe, or if you just need a style makeover after spending so much time at home, consult with stylists and personal shoppers in your area. .

They can help you assess your current wardrobe and add pieces that give you more options and make you look more harmonious when you return to the status quo.

Bree Jacoby

Bree Jacoby, CEO and Founder of Bree Jacoby, Home of Style, offers great advice for real estate style: “You are selling a dream and a lifestyle when you sell a home. Show yourself beautiful and like you belong to this house. Reflect what you are selling and who you are selling to.

If you are looking for convenience and affordability, a subscription box is an easy way to breathe new life into your professional wardrobe. Most of them have a dedicated buyer or stylist on your account, so you can communicate your style, preferences, and sartorial needs one-on-one.

Here are some of the most popular:

  • Point correction is one of the best-known subscription boxes and offers clothing for men and women, with plus size and maternity options as well as accessories.
  • Club trunk is Nordstrom’s personal style service with premium brands at various price points, plus a style quiz to get you started.
  • Trendy butler focuses specifically on men’s clothing, mixing everyday pieces on horseback with more upscale designer options.
  • Rent the track is a shared designer closet that lets you wear the latest fashions without investing in expensive purchases.
  • In the same way, Eloquii unlimited offers trendy designs that are commendable and come in a wide range of sizes.

One of the advantages of this cultural moment is the opportunity it offers for a personal and professional reset. This is your chance to reflect on the image you want to convey and to revamp your wardrobe and personal style in a way that suits you while allowing you to put your best foot forward.

Troy Palmquist is the founder and broker of The Address in Southern California. Follow him on Facebook or connect with him on LinkedIn.



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