Airbnb real estate investing is quickly becoming the go-to arena for those who want to dip their toes into a profitable market. Here’s how to work with these buyers and help them maximize their investment.

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There’s no denying that Airbnb has changed the travel industry forever. If you’ve ever stayed in an Airbnb rental, you probably understand the appeal to travelers: the comforts of home without the discomfort of a hotel stay is well worth it.

However, for real estate agents and aspiring real estate investors, there is another kind of allure: real estate investing by buying a house or apartment just to host guests through Airbnb.

Airbnb investment – a strategy where property investors buy rental property and list individual rooms or the entire property on the platform – has become one of the many ways property investors diversify their income. When it comes to working with these hopeful investors, real estate agents face unique challenges. Rising to them and learning how to work with these particular investors can increase your bottom line.

Remember what Airbnb investors want

Investors looking for a property to list on Airbnb likely have a different list of priorities and needs than your average real estate investor, and it’s important to keep that in mind when looking for the perfect property. to show.

“People who turn to Airbnb investments are interested in working for their financial freedom, so they’re more likely to want turnkey properties, in prime locations, or with lots of bedrooms and privacy,” said Lazaro Vento, rental arbitration expert and founder of the Airbnb Million Dollar Course. “While many traditional real estate investors might be interested in flipping a property, there are different priorities that come with Airbnb investing.”

The easiest mantra to keep in mind is “think like a tourist”. If you know what visitors to your area generally want, need, or like to be near, you have a good idea of ​​which properties Airbnb investors are likely to take advantage of – meaning these are also the properties they’ll like the most. see more.

Position yourself correctly

If you’ve already positioned yourself as a rental market expert in your area, you may already have Airbnb investors knocking on your door. But if you haven’t made that mark for yourself yet, now is the best time to do so, Vento said.

Understand Airbnb rental market can be a simple process – just search listings on Airbnb in your area and get an idea of ​​how much money is flowing in and out of properties – but it’s important to get personal insight into what the tourists staying in these properties want and how it matches what investors are looking for.

In the end, it comes down to research and common sense. If you see that many tourists in your beach town are gravitating towards homes less than two blocks from the ocean or that the homes at the base of your local ski hill are always booked up, these are very good signs that you should steer your Airbnb investor clients in this direction. .

Stand out

For new Airbnb investors, knowing where and how to start is half the battle. If they see their Real estate agent as a partner in the process, you’ll not only be able to help a client solve a problem – which is always a pleasure – but you’ll position yourself as a valuable partner for their next real estate investment project.

It all starts with the questions you ask when you start looking for properties. Ask your clients who their target tenant is, how – or if – they plan to outsource the maintenance and management of their property, and their vision for expanding their property portfolio in the future.

Don’t balk if they don’t have all the answers; you make them think about their business. It establishes that you want to foster a cohesive partnership with them and that you care about what they are trying to build.

“Don’t just show them properties,” Vento said. “Offer them resources that guide them through the process of furnishing and setting up their Airbnb. Show them that you are invested in their investment.

Some realtors who partner with Airbnb investors offer additional information about local attractions, restaurants, and guides — just more opportunities to become your area’s go-to connection for people interested in creating an Airbnb.

Although this new method of investing is not as traditional as the old ways of real estate investing, it is quickly becoming the go-to arena for those looking to get into a lucrative market. As a real estate agent, now is the time to seize these opportunities.

Victoria Kennedy is CEO of Atman Real Estate. Connect with her via email.

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