Recently, large swaths of public space and corporate America have begun pushing for environmental protection. Many have put their money where their mouth is by employing eco-tech innovations in their homes and offices.

As with most other social activities, celebrities lead the way. As more celebrities resort to more reasonably priced homes with fewer pollutants, less waste and more renewable energy, real estate investors are also learning to adapt to what is sure to be a massive shift. in architectural design and property development.

“The concept of ecotechnology emphasizes respect for the environment in all aspects of construction, from the plan to the furnishings.” According to Jorge Loza, CEO of Ciudapolis, “The idea is to use natural and recyclable materials in designs that do not hinder the ecological development of the environment.”

Jorge Loza is a serial real estate entrepreneur, philanthropist and social change advocate who built Ciudapolis to become one of the leading eco-tech real estate franchises in Peru. Ciudapolis has since made a massive impression on social media in Asia, Europe and America as one of the leading voices for clean technology. Among its 1,800 customers and over 500 investors, the company has worked with big names to create some of the finest eco-friendly homes.

“Celebrities are trend setters all over the world, so as soon as they start incorporating eco-tech design into their properties, the industry needs to take notice and adapt accordingly,” says Loza. “Celebs own some of the boldest eco-tech structures out there.”

Lisa Ling’s energy-neutral house

According to Loza, “Any structure that accommodates robust renewable energy capabilities, resource conservation systems, and a green environment, fits into the picture of eco-tech design.”

Loza’s description reflects Lisa Ling’s home in Santa Monica. The CNN anchor and former co-host of The View and her husband, Paul Song, created Santa Monica’s first-ever energy-neutral home in 2010. Their eco-friendly home has since earned a platinum LEED certification from the US Green Building Council. Energy and Environmental Design Leadership Program.

According to Ling, “We achieved a 100% diversion rate. Materials from the old structure were used on the new residence; nothing was buried in a landfill. hardwood flooring; items not reused were donated to Habitat for Humanity.

There is a 5,000 gallon water tank in front of the house to collect rainwater and waterless urinals, which combine to save approximately 40,000 gallons of water per year.

The house also sports 60 roof mounted solar panels which provide electricity for hot water and radiant floor heating. The exterior is also sustainably but lushly landscaped with native plants and a rock garden.

Pretty Woman’s Eco-Wonder

Pretty Woman actress Julia Roberts has spent $20 million on her 6,000 square foot Malibu home to make it greener. From using recycled tiles and sustainable building materials to embracing renewable energy, Julia and her husband, Daniel Moder, are controlling their carbon footprint.

Robert’s renowned green thumb is evident in the eco-friendly features she has deployed in her home. The house offers a very panoramic view of lush gardens with native species, vegetable gardens and greenhouses. The actress and her husband, Daniel Morder, also offset their energy needs by covering three roof surfaces with solar panels.

“When people hear about eco-tech design, they instantly think of nothing but solar panels and LED lights,” Loza said, “eco-tech goes beyond renovations, it starts with an attitude that appreciates nature and it shows in the theme of the structures and in all aspects of the design Create structures that admit enough light and moisture to support greenery in the house, introduce balconies or rooftop gardens and a Overall green attitude is needed to create some of the best eco-tech structures.

Ed Begley’s Studio City Mansion

Over time, the Ed Begley name has become synonymous with green living, and for good reason. In 2016, the veteran Hollywood actor and Portlandia star completed construction of his eco-tech marvel in Studio City (LA).

In typical Begley fashion, the 3,896 square foot home features a master bathroom with tiles made entirely from recycled bottles and a chlorine-free outdoor pool purified by an ozone system. The front yard also features fruit trees and native plants scattered around the oak-dotted grounds.

There is also a gray water system that recycles for irrigation and a 10,000 gallon reservoir for rain collection, which combine to increase water conservation. The home is also energy neutral and uses the latest solar panels while sporting a two-car garage with electric vehicle charging ports.

A green landscape; Is real estate adapting correctly?

“The industry is not adapting fast enough, in my opinion,” says Loza, “Besides the fact that celebrities are now rushing in record numbers, there are many other telltale signs; the rising cost of energy is one, current national policies in countries like the United States and many others in Europe and Asia are also moving towards sustainable technological advances and renewable energy.”

In 2008, Loza quit her job as a banker and accountant. He and his wife, Jenny Barrera, decided to go into real estate. They bought an apartment in an upscale neighborhood of Lima, paying 10% upfront with a credit card, then funding the rest with a bank loan. After remodeling and selling it in 6 months with a profit of $35,000, Loza knew he was in the right business and he has since found his passion in eco-tech real estate development.

He now runs 8-figure investment projects in real estate. He also manages many large-scale investments and developments.

Ciudapolis is one of the largest real estate franchises in Peru, with over 52 different franchises in South America and Asia. From developing a 40-acre space into a Japanese-themed eco-wonder to developing a 20-acre space into a Shire (Hobbit) themed estate, Ciudapolis challenges the whole idea of ​​what it means to be respectful. environment by leveraging themed real estate designs.

While the thematic approach and low-cost franchise model set Ciudapolis apart, Loza’s commitment to publicizing eco-tech developments is likely what drives it.

In his words, “We currently have a school for real estate brokers and developers, where we prepare them for the future of real estate. Over 7 million people have watched our videos or taken our courses and we want to change We are currently negotiating to build a city-scale development in northern Peru that would become the continent’s first eco-tech city.

Real estate developers are often very concerned about the demand and possible return on investment of large eco-tech developments, but the changing landscape is changing the thinking process. It doesn’t cost a loaded truck to plant trees, and greenery and renewable energy sources like solar power aren’t as expensive as they once were.

The average American family may not be able to afford large, sprawling properties like most celebrities, but property developers need to start developing similar features on a smaller scale; backyard gardens, rooftop gardens and water conservation systems wouldn’t cost an arm and a leg to incorporate.

According to Clean Technica, solar power costs have fallen faster than expected since 2010. For example, the price of residential solar power was $2.65/W in the first quarter of 2021, compared to $7.53/ W in 2010, while utility scale solar was $0.89. /W versus $5.66/W ten years ago. These awards indicate a large-scale international effort to push the world faster towards achieving a net zero energy sector. When we compare the recent spike in gasoline prices, it becomes clear what the trends predict.

As more famous faces join the trend, it should accelerate green adoption. As that time approaches, more real estate developers will potentially become more involved.


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