Did you know that the number of existing homes sold in the United States in 2020 was 5.64 million? Additionally, the number of active real estate licensees in the United States is over 3 million, with over 100,000 brokerage firms operating in the United States. With the number of homes being sold and the number of real estate agents and brokerage firms handling those sales, you might be wondering how to make your real estate agency stand out. Luckily, with LinkedIn marketing, you can market your real estate business and get more leads. In this article, we’ll look at how to use LinkedIn marketing for real estate agents.
Finally, you can master LinkedIn marketing and get more clients than ever. Keep reading to learn more.
Create your LinkedIn Pages
To start, create your LinkedIn pages. The first one you will need to create is personal for yourself. While your business page will be necessary for your real estate business, having a personal one will get you more views and traction.
This is because your company’s LinkedIn page should provide connections to the real people who work at your company.
When you create your personal LinkedIn Page, you should think of it as your online resume. Include all relevant skills and experience and a professional photo.
Plus, if you’re okay with it, ask your existing clients and colleagues to write you a recommendation using the built-in feature. This will give your profile a boost.
Your business page
The purpose of having a business page is to extend reach. It will provide a thread for current and existing colleagues, clients, and additional relevant connections. With it, people will be able to find your business on LinkedIn and get more information about it.
When setting up your company page, make sure you’ve linked it to your LinkedIn personal profile (like where you’re employed). Ask everyone who works in your office to do the same. This will increase the reach of your business page.
You also need to customize the LinkedIn public URL for your company page. This will make things easier when you add it to your email signature or resume.
Find existing professional contacts on LinkedIn
Once you’ve created your LinkedIn Pages, it’s time to use the real estate marketing strategy for LinkedIn to find your existing professional contacts on LinkedIn. When you’re introduced to a business contact by a colleague, or meet one at a meeting or event, search for them on LinkedIn.
If possible, do this a few days (or sooner) after meeting the contacts.
Once you find them, send a connection request. Include a message when you do. In your message, ask them to meet you (for example, for a cup of coffee) or to have a phone meeting.
It’s important to do this because when it comes to LinkedIn, it’s not just about the number of connections you have. It is also about the quality of these connections.
Join relevant groups
To further strengthen your LinkedIn marketing efforts, you should join relevant groups. For example, if there is a group of real estate agents who work in your area who have a group on LinkedIn, you should join your personal profile and ask other agents who work with you to do so as well. .
You can also join groups of which real estate agencies are members. When choosing groups to join, you can focus on local groups as well as national groups.
The great thing about joining these groups is that you can start to market yourself as a thought leader. This will make you more trustworthy and build your reputation, which will ultimately attract more customers to you.
Learn more about groups
Along with providing content that makes you an authority, you also need to engage with groups. You can do this by sharing articles and commenting on other people’s posts.
Some groups you should consider joining include Certified Members in Commercial Investment (CCIM), NAIOP, International Council of Shopping Centers (ICSC), and the Commercial Real Estate Network.
This list also includes the commercial real estate investment, development and management group, as well as the commercial real estate and DeFi investors group.
Note that when you join groups, you must do so with your personal LinkedIn profile. Don’t do this with your business profile.
Create original content and share it
LinkedIn is a great platform to demonstrate your industry experience. By creating original content and sharing it, you can build your real estate industry cache and grow your audience. For example, you can create articles about regional real estate trends.
By sharing these articles, you can demonstrate that you are an expert when it comes to real estate in the specific area you serve.
You can also create industry trending articles. For example, you could write about the impact of inflation on homebuyers. This will make you an expert not only in your area but also in the real estate industry.
As a result, people will turn to you not only for real estate advice in their area, but also for financial advice related to buying a home.
When you create this type of real estate marketing material, you can do more than just write posts or articles. You can also get creative and use other media.
For example, you can create a video where you explore the different homes for sale in a specific area. Adding this visual aspect will make your original content more appealing.
How to Write the Best LinkedIn Messages
When creating your LinkedIn posts, make sure they contain all the right elements so that they are effective in building both your authority and your audience. First, you need to make sure that the posts you write provide value to the reader.
What does it mean? The information you provide must actually be useful. For example, if you provide real estate advice that everyone already knows, the content will not help the reader.
However, if you’re providing real estate advice that gives your readers new information they can implement to buy the best home for them, you’re delivering real value.
You also need to make sure that these posts are well-designed. If you don’t know how to make an article as engaging and clear as possible, you might want to consider hiring a copywriter or editor.
How to Get More Views for Your LinkedIn Posts
In addition to creating the best LinkedIn posts, you need to make sure people actually see them. Fortunately, there are strategies you can use to make this happen. First, when you post, tag your team members and colleagues.
They’ll be more likely to engage with posts you make because they’re part of your team and want to boost your LinkedIn marketing efforts.
Also, mention your tenants, partners, and customers when you post. Identify them when they appear in your message. This will make it more likely that they will look at your post and engage with it.
If someone leaves a comment on your post, engage with them by commenting back. It keeps the conversation going.
You also need to engage when you come across other people’s posts. Read, like and comment on these posts every day.
This will help you know which posts have the most success. It will also help you get noticed.
When sharing posts, you should also use relevant hashtags. This will help people who are looking for a specific topic related to what you shared find your content.
Want help with your LinkedIn marketing?
Now that you’ve learned how to use LinkedIn marketing as a realtor, you might be interested in getting some help with your LinkedIn marketing. If this is the case for you, you should look no further than Realty Biz News.
We are real estate experts and can provide you with useful content to boost your real estate business.
To learn more about how we can help you, check out our agents page now.