Powerful partnerships are the key to improving revenues and profits. The biggest dilemma is finding a reputable moving company that has the same business goal as you.
In real estate, for example, a partnership between movers and real estate agents can be very lucrative. This is because they both have the same goal; assist homebuyers in the process of transitioning to their new home.
Real estate agents will help you find the home of your dreams, while movers will help you plan and execute the move. By forming a “symbiotic partnership”, the two parties can depend on each other to increase their income while providing excellent customer service.
But the benefits are not just monetary; partnering with a reputable moving company can benefit real estate agents in several ways. Here are 5 reasons real estate agents should partner with a trusted moving company.
1. Gives you a competitive advantage
Suppose you are planning to buy the house of your dreams. Which of these two agents would you choose?
Agent A: Help customers in prospecting, secure a mortgage, negotiate the best prices, conduct inspections until closing.
Agent B: Assist clients in prospecting, obtaining a loan and supporting clients throughout the home buying process. Also offers additional moving assistance by putting the client in contact with a professional mover, possibly at a reduced price.
Many home buyers will opt for Agent B because it will assist them in the home buying process and relieve them of the burden of relocation. And that’s what you get when you partner with a professional mover; competitive advantage.
2. Makes your customers happy and satisfied
The key to brand loyalty is the experiences of your customers.
A typical agent will help a buyer through the home buying process. They will guide you through every step of the real estate transaction process – from prospecting to negotiating on your behalf, including inspection and closing of the deal.
But to set yourself apart from the competition, you might want to do more than that.
How about helping your clients get through the hardest part of owning a home – the moving process? This could guarantee you a positive Yelp review and possibly a referral. Sometimes going the extra mile to provide moving assistance can be all they need to rave about your services.
3. Increase your professional reputation
Your reputation as a real estate agent is essential because it will not only attract customers but also keep them coming back to you or your business.
A good reputation can also help save on marketing expenses. When you treat your customers well, they become advocates for your brand. You might not need to spend thousands of dollars on lead generation sites because most of your customers will come from referrals.
But how can a mover improve the reputation of your business?
Glad you asked! When you partner with a reputable mover, you will be able to provide top-notch home buying services. Not only will you be helping your clients along the home buying journey, but you will also provide moving assistance.
Satisfied customers share their positive experiences with their friends and colleagues, which is essential in building your brand’s reputation. In addition, you will also be able to tap into your partner’s professional network, get more clients and build your business name.
4. Increase your visibility as a real estate agent
In any industry, brand exposure is important, especially with real estate agents.
We live in a digitally connected world. Thus, real estate agents must capitalize on any available opportunity to build awareness of their brand.
When you partner with a professional moving company, you benefit from increased brand exposure. Your name or business will be mentioned on the company’s website, social media pages and other professional groups where the moving company is mentioned.
5. More references
Referrals are the foundation of any successful real estate business. And to get more high-quality referrals, you’ll want to partner with a trusted moving company. Why?
When a real estate agent offers their clients additional services that go beyond what a typical real estate agent would offer (assistance with moving pictures), it creates a better customer experience. And a superior customer experience increases the likelihood of getting referrals.
The collaboration between movers and real estate agents creates a network of customer support which often results in more referrals and business growth.
6. Generate more leads
Partnering with a professional mover can be a great marketing strategy.
Word will spread about your partnership and the benefits it brings. Homebuyers will also want to buy from a real estate agent who will help them through the entire home buying process, from contact to the final relocation trip.
In addition, working with a professional mover can open the door to other professional contacts in the area. Reputable movers are likely to have direct contact with home improvement companies, storage companies, cleaning companies and many more. All of these businesses will become part of your network and a great source of quality leads.
The bottom line
A healthy collaboration between movers and real estate agents brings nothing less than advantages. If you can find a professional and reliable moving company to work with, you’ll be ahead of the game and come one step closer to a six-figure income.