Alfth Group launched an extensive campaign in all major Cairo billboard locations to remind people of their heavy existence in the real estate market. On decks and double-decker billboards, the Group advertises its brand image and identity by stating that it has been committed to its mission for more than 35 consecutive years. They have established themselves on the Egyptian real estate scene with their motto “Commitment Builds Trust”.

OOH advertisements depict an authentic Arabian horse with the Alfth Group logo to gain familiarity and recognition. The ad copy also states that for every original item there must be a receipt or warranty. This proverb is derived from a great understanding of Egyptian society and it confirms that the number one priority for Alfath Group is to maintain trust and commitment between the organization and its customers.

The ad copy also informs consumers that Alfth Group has been in property development for over 35 years and is a rare element of real estate that was first used in Egyptian advertisements. The Group also involves its billboard hotline which is 19571. The full campaign incorporates the same theme whether on billboards, posters or decks and is very consistent in editorial and design ideas graphic.

If you have any further questions regarding the Alfath Group campaign, you can visit Out of Home Monitoring (MOOH), the dedicated OOH media intelligence company and analysis system in Cairo and Dubai, to know the campaign budget, types, types, locations, etc.


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