IRVINE, CA & PHILADELPHIA – (COMMERCIAL THREAD) –RealtyTracÂ®, the largest online marketplace for foreclosure and distressed properties and ITK, a software development company with over 20 years of real estate experience today announced a partnership to market nSkope, an AI-powered sales support platform that identifies properties that may be available for sale, to real estate investors and real estate agentsÂ® Across the country.
nSkope uses proprietary algorithms enhanced by artificial intelligence to identify the patterns and correlations that fuel its predictions, analyzing over 300 data points in 95% of U.S. zip codes to identify homes most likely to list for sale in the next 6 to 12 months. These predictions help real estate investors, brokers, and agents identify potential leads with information that enables more targeted marketing and higher conversion rates.
âThe biggest challenge cited by real estate investors and real estate agents is the historically low number of homes available for sale today, which makes it difficult for investors to find properties to buy and just as difficult for agents to find. find properties to list, âsaid Rick Sharga. , Executive Vice President of RealtyTrac, a ATTOM business. âBy partnering with TKI to identify properties with a high likelihood of coming to market soon, we can help meet this challenge and provide our subscribers with a competitive advantage. ”
While only a small percentage of homes in any market are sold each year, TKI’s nSkope platform identifies homes that it plans to hit the market within 180-240 days, while also providing Contextual sales information that offers investors and real estate agents the opportunity to potentially reduce marketing costs by more effectively targeting leads and increasing conversions.
âMarketing over broadband at the ‘top of the funnel’ in the hope of finding home seller customers is expensive and inefficient,â said Tom Gamble, co-founder and CEO of TKI. âOur use of data has changed that approach because we’ve been extremely successful in predicting which homes will come to market. We also use storytelling elements to help investors and real estate professionals better understand the needs of these potential sellers so that their marketing messages really resonate.
Gamble pointed out that in its most successful markets, TKI has reduced a potential seller’s base by up to 75%, creating ROI of over 500% in some markets when using nSkope.
Founded in 1996, RealtyTrac publishes the largest database of foreclosure property information in the United States, in addition to other real estate and mortgage data used by investors and real estate agents to find, analyze and invest in properties. residential and commercial in difficulty. RealtyTrac is owned and operated by Attom data solutions, a leading provider of registered tax, deed, mortgage and public foreclosure data as well as proprietary neighborhood and lot-level risk data for more than 150 million properties in the United States. For more information visit www.RealtyTrac.com.
ITK was founded in 2002 and has worked with clients such as Comcast, QVC, Coldwell Banker Real Estate, Realogy, Cox, CTAM and the NFL. The software development company specializes in lead generation brand asset management and marketing automation.