SEO is one of the most important tools for real estate agents and brokers. It can help you improve your website’s visibility, attract more leads, and increase your sales. Semrush is the best SEO platform out there, and it can help you achieve all of these goals.
Simply put, if you want real estate traffic to your website, it’s worth investing in SEO.
Semrush is a leading SEO platform where real estate agents can track their website’s position in search engine results pages (SERPs), as well as identify any potential opportunities or threats to their site’s rankings.
Additionally, Semrush offers a wide range of other features that can help real estate agents improve and track their online marketing efforts aside from SEO (48 marketing features to be exact).
In this article, we will see how Semrush works and how you can use it to improve your real estate business.
What is Semrush and what can it do for your business?
If you’re in the real estate business, you know that SEO marketing is key to driving traffic to your listings. But what is SEO and how can Semrush help you?
SEO means search engine optimizationand it’s about making your website and listings more visible to potential buyers.
Semrush is a tool that can help you by giving you insight into your competitors’ SEO strategies, the keywords they are targeting, etc. With this information, you can adjust your own SEO marketing to be more effective.
How to Use Semrush to Improve Your Website’s Search Engine Ranking
So we’ve established that with Semrush, you can get the most out of your real estate SEO marketing efforts and ensure your website gets the traffic it deserves. Now, let’s dig into the details.
The main SEO tools offered by Semrush allow you to:
- Research your competition
- Find the right keywords to target
- Track your progress over time
- Spy on your competitors’ ads
With this information, you can ensure that your website is always ahead of search engine rankings. But, how do you use this information?
Perform a site audit
One of the best features that agents can use to their advantage includes the Semrush Site Audit Tool.
This SEO tool helps you identify and fix any potential issues on your site that could be hurting your rankings. This mainly refers to technical issues that could affect user experience (which is a major factor in SEO rankings).
Plug your real estate website URL into this tool and you’ll learn more about your sites:
- Charging speed
- Meta tags
- Internal linking
Then forward this information to your site developer to fix the problem as soon as possible.
Research the best real estate keywords
Once your site is optimized for technical SEO, we suggest using the Semrush keyword research tool to ensure you are targeting the right keywords.
What you are doing here is looking for keywords that have the good research intent combined with less difficulty. Search volumes should be high globally and regionally (but definitely focus on local search results as a real estate agent).
Moreover, this tool allows you to analyze the best SERP results in order to see what your competitors are doing. Look at the top-ranking articles and try to create more specialized, more informative, and ultimately better content.
Research your competitors
Semrush offers five main competitor analysis tools. However, the one we suggest paying attention to first is their content gap analysis tool.
With this tool, you can enter up to five competing domains. The SEO platform will produce a list of unique information and keywords they rank for.
With this information, you will have a good idea of their rankings as well as a list of their top URLs. Use it to see what interests your target audience.
You can assume that their best posts are appealing to this target audience and therefore should be something you will work to replicate and improve upon.
Track your real estate marketing efforts
One of the best features of Semrush over free SEO tools is that it provides detailed reports so you can track your progress and see how your SEO efforts are paying off.
First, we suggest setting up position tracking.
Enter the keywords you want to track, then set up weekly or monthly email reports to receive updates on your website’s ranking. Track your progress and adjust your SEO strategy accordingly.
Then we suggest you take advantage of the platform’s customizable reporting options. If you have a paid Semrush plan, you can find them under My Reports. Choose the metrics most relevant to your SEO efforts and schedule weekly or monthly reports.
Why is this important? If you’re not tracking your marketing results, you’re missing out on valuable data that could help improve your campaigns and ROI.
By tracking your marketing results, you can see which SEO strategies are working and which need to be changed. You can also track your prospects and customers to see how they interact with your brand.
And, as a realtor, you’ll likely understand that there are few things more important than staying on top of your prospects.
Semrush: the best SEO platform for real estate agents
Anyone in the real estate business knows that traffic is essential. And, when it comes to online real estate traffic, Semrush is the best tool there is.
Not only does it provide real-time data on the keywords used to search for properties, but it also offers comprehensive on-page SEO analysis.
Ultimately, Semrush is an SEO tool that allows you to quickly and easily identify opportunities to optimize your website and improve your search engine rankings.
Plus, Semrush provides detailed information about your competitors, so you can always be one step ahead of other agents in your area. If you really want to drive more real estate traffic, then SEMrush is a tool you need in your arsenal.
Looking for more suggestions? Browse all of our real estate marketing articles for more tips and tricks.