While traditional businesses enjoy a brilliant online presence, we cannot underestimate the role the social media platform plays in real estate campaigns. Through the evolution of operations in a technology-driven world. While the brick and auto retail business still exists, more leads and traffic are generated by clicking and browsing the web. As a result, the home-flip industry has its share in digital marketing.
Following a report by the United States-based National Association of Realtors, social media ranks high in tagging clients and closing deals on the ground. Check these facts:
- 77% of real estate agents engage with social media for real estate transactions or their entertainment.
- 47% of companies in the real estate industry indicate that social media offers more converted leads than other marketing methods.
Â· Almost all Millennials research a home on the Internet before recommending them in person.
From this information, it is obvious that social media is an ideal channel for real estate to thrive. Whether you are new to business or a veteran who wants to gain leads and traffic, social media is the new normal. You’ll come across multiple platforms, but we’ll draw a line between LinkedIn and Twitter in this article. Which of the two serves you best as a real estate agent.
- Twitter for real estate
Twitter is a leading social media platform with over 300 million monthly active browsers. On the other hand, the multimedia application claims more than 6000 tweets in a second. In the United States, 37% of Twitter users are between 20 and 29 years old, while 25% are between 30 and 39 years old. Ideally, this age group covers most potential buyers. Due to the nature of the platform and the caliber of subscribed users, Twitter is more likely to help you generate leads.
If you’ve been an avid Twitter user, you must have noticed that the platform is mostly inundated with ideas from personal followers and politically affiliated tweets and retweets. Despite this, studies show that 80% of followers tweet about a particular brand. Isn’t that an advantage to be exploited? Finally, Twitter is primarily a platform for organic leads. It does not support paid ads like Facebook or Instagram.
b. LinkedIn for real estate
LinkedIn enjoys a conversion rate of subscribers to leads of 2.74%. Against 0.77% and 0.69% of Facebook and Twitter, LinkedIn holds the largest share. Additionally, statistics show that LinkedIn’s conversion rate exceeds Facebook’s by 277 times.
Without a doubt, LinkedIn is a business oriented platform. You will rarely come across family photos at a dinner party or beach walk! So naturally, LinkedIn offers few individual or family publications; therefore, business-oriented scriptures are easily noticeable.
LinkedIn enjoys an ideal demographics, especially for real estate agents far beyond all other platforms. Of its subscriber population, 77% are 30 years and older and earn an annual income of nearly $ 77,000. Plus, half of LinkedIn followers are college graduates, while 90% make family decisions.
You can use the advanced search feature typically used by job seekers or hiring companies to help you generate real estate leads. With this feature, you can use it to get general information about new prospects or identify new prospects.
Everything you do is compiled into data by Linkedln and at your disposal is the analytics tool that you can use to discover clicks, links, impressions and interactions to identify content or ads that generated more subscribers. You can change your marketing efforts on the platform based on what you find out from the analytics tool.
While LinkedIn doesn’t benefit many populations, the few subscribers are heading towards a common goal. So you already know who you’re going to catch up with: homebuyers, builders, contractors, and real estate agents in general. If you’re a real estate marketer stuck between the platforms to engage with, now you can partner up to make the most informed choice based on your personal preferences and traffic goals.
L’Eplattenier, E. (2021, March 2). 9 Ways Smart Real Estate Agents Use LinkedIn to Get Better Leads. The closure. https://theclose.com/linkedin-real-estate-leads/
Murie, L. (2020, October 21). 5 best social media sites for real estate agents. REM | Real estate review. https://www.realestatemagazine.ca/5-best-social-media-sites-for-real-estate-agents/
Ryan, B. (2019, July 24). Dos and Don’ts of Using Twitter to Generate Real Estate Leads – Follow Up Boss. Boss follow-up. https://www.followupboss.com/blog/twitter-real-estate-leads
Zey, T. (November 8, 2019,). Why Every Agent Should Use LinkedIn for Real Estate. Easy Agent Pro. https://www.easyagentpro.com/blog/linkedin-for-real-estate/
Zey, T. (2021, May 19). Powerful Tips For Using Social Media To Sell A Home. Easy Agent Pro. https://www.easyagentpro.com/blog/social-media-to-sell-a-house/